Asian Football Industry and Its Expansion

When we talk about the football industry we typically think about Europe, as some of the major signups and sponsorships come from Europe. Furthermore, a lot of businesses in Europe are geared towards promoting football games, betting, championships, etc. However, over the past few years China, Japan, and Thailand made big investments, as the upcoming World Cup is going to be hosted on the same continent. We also see that more betting sites from Asia are trying to grow their communities using methods like Allwin City welcome bonus and similar.  

Here we will shed some light on the current situation and see some of these investments that Asia made in order to promote the football industry. 


In 2017, China or Chinese clubs made investments of over 500 million Euros in order to sign players from Europe. Football clubs from Spain made around 110 million Euros only from Chinese investments, and let’s not forget how AC Milan and Internazionale Milano, briefly belonged to the Chinese investors. But it doesn’t stop at the clubs and players, WFS Industry Award-winning stadium Wanda Metropolitano is actually named after a Chinese Company. 


Japan is following pretty much the same path as China. Japanese teams have invested millions for the sake of signing up European players and bring reinforcements to their clubs.  Yokohama, the Japanese Firm, signed a 120 million dollar sponsorship deal with Chelsea back in 2015, and only recently Japan took Spanish superstars, Andrés Iniestato and Fernando Torres, play for their league, by giving them wagers that easily rival those of the best European clubs. These are just some of the deals we know about from Asia, and as the World Cup gets closer we are bound to see even more investments and efforts toward popularizing football in this region.   

Football Schools

Of course, we all know that in order for a sport to become popular a country cannot simply rely on outsourcing talent, they need their own idols. So China, Japan, Qatar, and other Asian countries have already created over 70 thousand schools for football. The goal is to facilitate interest and nurture talented players right from the start which would down the line result in a strong and popular football industry in Asia. 


The situation in India is a bit different but they also stepped in the same direction. Even though this is a country that is mainly passionate about cricket, football attendance has spiraled over the past few years and in 2017 it grew by 64%. But it is worth noting that previous attendance was not too high so it is easy for those numbers to give higher percentage values. 

What can this mean

Whenever there are competitors on the market business usually step up their game and innovate in order to retain or acquire customers. In other words, these changes can be healthy for the football industry and other industries connected to it. With new players on the horizon, there will definitely be new partnerships and when there is more money involved the teams and their ranking will surely change.

Who knows, in the upcoming decade or so we can see new stars from Asia taking the fields by the storm. We can see new transfers, new fan favorites, and even more job opportunities. Asia is without a doubt going to be an impactful player in the economic landscape of the football industry and the World Cup scene will be different as a result.